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LiveAction Appoints Carlos Ferro As Senior Vice President and General Manager

LiveAction, a leader in end-to-end network security and performance visibility, has today announced the appointment of Carlos Ferro as Senior Vice President and General Manager.


An executive with over 25 years’ experience in the IT industry, Carlos brings a proven track record of developing high-performing teams and adding value for customers and partners.

Prior to joining LiveAction, Carlos worked in leadership positions at firms including Delinea, Symantec, Novell, Altiris, and Illusive, where he led sales and channel organizations, professional services, and field operations.

In his previous roles, Carlos is credited with helping to set up operations and drive business in Europe, the Middle East, Asia, and Latin America, achieving consistent year-over-year sales growth.

As Senior Vice President and General Manager, Carlos will lead LiveAction’s go-to-market strategy and execution for the International Region.

“Carlos’ track record as a leader is outstanding and I am excited to welcome him to the LiveAction team,” said Francine Geist, CEO at LiveAction. “There’s no doubt Carlos will be an asset to LiveAction as we continue to help customers and partners overcome complex networking and security challenges.”

“I look forward to pursuing international markets with the aim of helping a broad range of customers take advantage of LiveAction’s network performance monitoring and security solutions to gain visibility into their networks and remediate problems quickly,” Carlos Ferro, Senior Vice President and General Manager at LiveAction said.