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3 Keys to Preventing Poor Application Performance from Damaging Your Business

In today’s business landscape, digital transformation is imperative to success. According to Gartner, 87% of senior business leaders report it as a top priority. Even in the midst of a worldwide health crisis, as 52% of companies report planning to cancel or defer investments, just 9% are planning to make those cuts to digital transformation initiatives. This level of commitment makes sense, since digital-first companies are 64% more likely than their peers to exceed their business goals, according to a 2019 Adobe report. Applications are the fundamental drivers behind digital business models, supporting everything from core business processes and transactions, to service delivery and collaboration.

When application performance declines, your business operations slow, revenue generating transactions fail, users discard and circumvent critical applications, employee productivity drops, and customer experiences and retention wane. For instance, when one live events company expanded its ticketing, concert promotion, and venue operation business across 37 countries to serve 530 million users, 26,000 annual events, and 75 festivals, the organization experienced performance problems when tickets for especially popular acts went on sale, creating serious customer satisfaction issues. And as the COVID-19 pandemic drove increasing demand for live concert streaming , video and audio quality and reliability issues surfaced that had to be addressed to maintain the brand.

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