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Why is Cybersecurity Important? | Cybersecurity Awareness Month

Your security and the security of your organization depend on making secure online decisions. According to the Cybersecurity & Infrastructure Security Agency (CISA) a cyber-attack every 39 seconds and 43% of Cyber Attacks target small businesses. Every time you use the internet, you’re possibly opening yourself up to a can of worms. 

To make the internet safe and secure requires everyone to take responsibility for their own cyber footprint. Getting your information into the hands of the wrong people could cost you and your organization big time – the cost of notifying clients of the security issue, restoring the identities of affected parties, data recovery, computer systems, ongoing credit monitoring, lawsuits, and your reputation.

In our other blog posts this month, we discussed phishing and encryption. To conclude Cybersecurity Awareness Month, we wanted to shed light on the importance of cybersecurity and why taking action sooner rather than later to protect yourself from potential threats is so important.

Weak Cybersecurity = Strong Risks

There are many risks in the cybersecurity world and some are more serious than others. It’s a growing trend for businesses to use the BYOD (bring your own device) platform. Having employees use their own computers, smartphones, or tablets for work purposes can save an organization a great deal of money, but it can also lead to costly implications. Because not everyone uses their devices in appropriate ways, this BYOD model can be the root of many strains of cyberattacks on an unprotected network.

The reality is, the digital world can be a dangerous place. Some examples of these dangers are:

  • Malware erasing your entire system
  • Cybercriminals hacking into your database and altering files or attacking others.
  • Stolen credit card information and making unauthorized purchases

It’s scary to think that in cybersecurity, human error accounts for 95% of all breaches and that 77% of organizations do not have a cybersecurity plan. Even if companies and organizations do all that they can to protect their information, it’s also the responsibility of everyone individually to keep it safe as well. 

The Five P’s

If your organization is on the BYOD model, make it a priority to protect and update your own devices. Your tech team can only do so much to assist you, and because new variants of malware are released every second, you’re always at risk. You’d hate to be the reason why your company has to put out security fires.

Think of the Five P rule: Prior Planning Prevents Poor Performance. Use these simple tips recommended by the CISA to be proactive and protect your devices:

  • Invest in security and anti-malware software
  • Keep software up to date
  • Utilize a firewall
  • Utilize a strong password 
  • Double your login protection
  • Phishing
  • Invest in a system that delivers regular backups


There’s also the importance of educating yourself and understanding the risks to help you make better digital decisions. Even the most seasoned IT person can fall into the occasional scam. Some things just look legitimate and even the strongest security measures cannot compete with human components. Keep in mind that even the Wi-Fi your home or even the coffee shop you frequent down the street could be the target of a cyber threat from someone joining your network. 

Monitor. Analyze. Protect.

The most efficient way to fight off cybercriminals is to find an NDR solution that can be proactive by monitoring and analyzing encrypted data. CounterFlow AI’s unique security portfolio helps LiveAction partners and customers gain end-to-end network visibility into encrypted traffic. Its Streaming Machine Learning Engine processes packet data in real-time and at enterprise network speeds. At the same time, its advanced traffic analysis capabilities extract unique metadata to examine potentially malicious packet behaviors, automate alert triage processes, and more.

threateyeTheir platform, ThreatEye’s analysis of network traffic characteristics, can uncover activity relating to a user browsing a phishing website or clicking on a malicious link in an email that prompts a network-based malware call-back, which is the common infection vector associated. ThreatEye can characterize network traffic behavior and correlate findings with threat intelligence to determine risk and potentially prevent damage from a successful attack.

If you’re interested in learning more about CounterFlow AI’s ThreatEye Platform, email their team of experts to schedule a demo today!