Channel Partners

Join Our LiveAction Partner Program

The LiveAction Partner Program enables Partners to maximize their business objectives to sell and deploy in a global market place the industry leading LiveAction Solution, a sophisticated network performance management and QoS control software that enables your customers to optimize their end-user experience and business application delivery by effectively managing their application-aware network performance.

LiveAction is committed to its partners and strives to ensure mutual success by providing our partners with high-quality sales and marketing tools, product training, sales leads, trial software for customers, and a dedicated channel team to provide any assistance necessary to identify, develop, and close LiveAction Networks business. Our goal is to help our Partners differentiate their business for competitive advantage, maximize their range of opportunities, and accelerate their marketing, sales, and service cycles to reduce time-to-profit.

By partnering with LiveAction and offering LiveAction software to their customers, Partners can:

  • Add highly profitable revenue stream into their business
  • Solve their customers’ network issues with solutions and services that they can sell, implement, and support quickly and efficiently
  • Leverage LiveAction’s expertise through the LiveAction Partner Program
  • Develop and nurture new leads with co-branded programs and collateral
  • LiveAction is committed to help our partners deliver a superior customer experience with enablement resources, training, and tools that help them build their reputation as a trusted LiveAction solutions provider

LiveAction Partner Levels

The LiveAction Partner Program is designed to provide you with a host of benefits, unlimited opportunity, and reward your commitment to your customers, your business and our partnership.

There are four levels available in our partner program to match the differing types and capabilities of our channel partners. Greater performance and engagement brings greater reward and support to Silver, Gold and Platinum members.

LiveAction Registered Partner Badge

The Registered Partner level is a great starting point for partners to learn more about LiveAction and is designed for partners who prefer to refer potential opportunities to LiveAction.  The Registered Partner can take advantage of basic marketing services and enjoy receiving occasional communications from LiveAction.

LiveAction Silver Partner Badge

Silver Partners have achieved proven success in the marketplace with LiveAction solutions. We offer these partners access to many useful resources available both online and offline, and provide full access to the many communications and sales tools available.

LiveAction Gold Partner Badge

Gold Partners are experts in delivering LiveAction solutions to their customers and have demonstrated a high level of customer satisfaction and support. Gold Partners enjoy enhanced benefits plus access to internal LiveAction resources complementing the wealth of available sales, marketing, and support tools.

LiveAction Platinum Partner Badge

Platinum Partners have integrated the deepest level of LiveAction solution expertise into their offerings and demonstrate a measurably high level of customer support and satisfaction. Platinum Partners have access to the richest benefits, including extensive access to marketing, sales, and technical resources, with an additional focus on joint planning and the development of mutually beneficial customer relationships.

LiveAction Partner Program Benefits

The LiveAction Partner Program provide marketing, sales, and support benefits that are key to your success throughout the sales cycle. These host of benefits are designed to help differentiate your business to customers, maximize revenue opportunities, and accelerate potential profits. These benefits will help your team more successfully market, sell and deliver an industry leading network performance and QoS control solution to your customers, and add to your bottom line.

Our program is designed to reward your commitment to your customers, your business and our partnership.

General Program Benefits Registered Silver Gold Platinum
Access to sell the industry leading Application-aware Network Performance Management and QoS Control Software X X X X
LiveAction Partner Program Badge X X X X
LiveAction corporate logo usage and guidelines X X X X
Partner Newsletter and Product update communication X X X X
Access to LiveAction Webinars X X X X
Eligible for NFR license X X X
Partner Margin Builder Program X X X
Sales tools – presentations, sales guides, case studies, etc. X X X X
Sales Team Training Program X X X
NFR Software Demo System License X X X
Sales Leads X X X
Deal and Opportunity Registration Program X X X
Subscription License & Maintenance Renewal Protection X X X
Business Planning Support X X X
Dedicated Channel Account Manager X X X
Marketing Benefits
Access to Sales and Marketing Collateral Library X X X X
Access to corporate logos, screenshots, product branding elements X X X X
Co-branded marketing collateral X X X
Co-hosted Webinars X X X
Email, website, and newsletter content X X X
Trial software download link on Partner website for end customer. X X X
Listing on Partner Locator X X X
Training & Support Benefits
24×7 access to online technical information and FAQs X X X X
Access to Pre & Post Technical Support Team X X X X
LiveAction University Sales & Technical Training Program X X X

LiveAction Partner Program Requirements

The LiveAction Partner Program is designed to reward your commitment to your customers, your business and our partnership.

Requirements Registered Silver Gold Platinum
Completion of Partner Program Application and Agreement X X X X
Achievement of minimum annual revenue targets $ $$ $$$ $$$$
Display of LiveAction Partner Program Badge Optional X X X
Link to LiveAction Trial Software Download Request Page on Partner website Optional X X X
Completion of LiveAction Sales Training X X X
Monthly Sales Reporting X X X
Business Planning and Review Meetings Annual Semi-Annual Quarterly Quarterly
Provide 1st Line Support to End-customer Optional X
LiveAction Certified Individuals 2 4 6
Deal and Opportunity Registration X X X

Requirement Definitions

Business Planning and Review Meetings:
Quarterly or Semi-Annual joint account planning with a Channel Account Manager that includes a rolling business plan and revenue targets.

Monthly Sales Reporting:
Monthly pipeline development and forecasting reporting is required, as agreed to with the Channel Account Manager. Demonstrated sales activity such as demand-generation activities, closed sales, opportunity engagement with Channel Account Managers.

Deal and Opportunity Registration Program:
Partner will need to register all active Deals and Opportunities either online or with Channel Account Manager. Participation is mandatory and required to receive proper credit for any closed sales.

LiveAction Sales Training:
Partner Sales Team will need to complete the LiveAction Sales Overview Training provided by LiveAction.

LiveAction Certification:
Dependent of Partner Program tier Partners will be required to have the proper number of individuals complete the online certification program provided by LiveAction.

First line Support capability:
Partners must have support capability (i.e., front-line phone and email support), demonstrate the ability to provide first-level support to their customers (e.g., answer questions about customer’s license, installed base, and entitlement information as well as general product questions), and provide minimum customer response time. If a Partner’s customer has a second line technical issue, the Partner should contact LiveAction Support Team for further assistance on the customer’s behalf.

Link to LiveAction Trial Software Download Request Page:
Partner will provide a link to their customers from their website to either LiveAction or co-branded partner trial software download request page.

Partner Program Enrollment Application

Resellers interested in joining the LiveAction Partner Program please complete the form below. Once submitted, you will receive a response from LiveAction indicating your status or the need for additional information.

All required fields are marked with an asterisk(*).

Please click on the following link to access our partner program signup: Sign up (note: this form will open as a new tab)  

Partner Login